How to choose the best, most powerful hashtags for your posts

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If you understand their purpose and learn how to use them, hashtags are a powerful tool to help engage your target audience and increase your brand awareness.

Get the most out of Twitter advertising

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Use Twitter's data analytics to see how your campaigns are doing, checking the metrics often to determine if you are where you want to be.

Real estate agents: Get with the (video) program

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Real estate agents who aren’t onboard with the use of video are being left behind, and the excuses that it’s too difficult, takes too much time or is too expensive just won’t fly.

Facebook frenzy: Video shoots, marketing campaigns and more

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Why Facebook? The potential is there. Nearly 80% of U.S. adults are Facebook users. Other social media platforms don’t come close.

Social media research to help your marketing strategy

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Real estate professionals using social media to market their personal or company brands should take note of the findings of these five recent studies on social media use.

Social media risk management tips for real estate agents

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During a session at NAR's 2016 REALTORS® Conference & Expo on Nov. 5, Trista Curzydlo, principal member of C4 Consulting, addressed how to minimize risk and protect your brand while marketing on social media.

Simple tips to Increase your Instagram presence

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With more than 500 million active users, Instagram is one of the best social media platforms to boost your business and get your brand out there. Even though you're using Instagram to garner leads, you may need to increase your presence to get the most benefit out of its popularity.

Write ads that sell your services

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Not only does the content have to intrigue the buyer or seller, it also needs to present you as the smartest choice for your client. Bad grammar and out-of-context phrases could ruin your chances of obtaining a client.