If you understand their purpose and learn how to use them, hashtags are a powerful tool to help engage your target audience and increase your brand awareness.
Real estate professionals using social media to market their personal or company brands should take note of the findings of these five recent studies on social media use.
During a session at NAR's 2016 REALTORS® Conference & Expo on Nov. 5, Trista Curzydlo, principal member of C4 Consulting, addressed how to minimize risk and protect your brand while marketing on social media.
With more than 500 million active users, Instagram is one of the best social media platforms to boost your business and get your brand out there. Even though you're using Instagram to garner leads, you may need to increase your presence to get the most benefit out of its popularity.
Not only does the content have to intrigue the buyer or seller, it also needs to present you as the smartest choice for your client. Bad grammar and out-of-context phrases could ruin your chances of obtaining a client.