Handling objection: 5 ways to do it better

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Handling objection is a skill. Honing that skill leads to better negotiations and, most likely, more contracts and closings.

U.S. housing markets trend toward renting versus buying

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Housing markets in several U.S. cities are moving into rent territory, according to the latest data from a national buy versus rent index.

Matt Murphy: Choose the right CRM for your real estate business

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Chime's chief marketing officer Matt Murphy on what to look for in a customer relationship management software system.

Build an engaged social media audience

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The right social media platform, unique content and posting consistency all lead to an engaged social media audience.

How to deliver a high-value message to your clients

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During an interview, well-known online marketer Joe Polish said, “You know, there’s only one difference between a dollar bill and a hundred-dollar bill.” That got my attention.

Agents share tips for riding the short-term rental wave

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As vacation home rental companies like Airbnb.com and HomeAway.com grow in popularity, real estate agents have the opportunity to get in on the short-term rental business.

Top metrics to boost your real estate business

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Using the right Google Analytics metrics can help you focus your marketing efforts.

Marketing intelligence: What business leaders need to know

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Marketing intelligence is a series of data-driven strategies and tactics that help to understand the market landscape and make better business decisions.

How to master the concept of big data

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Analytics and what is referred to as “big data” are changing the way real estate professionals, buyers, sellers, developers and financial institutions think about property transactions.

Digital marketing ideas to push your real estate content

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Although real estate agents have mastered content marketing, there are still areas where they can share their great content with those who may not otherwise see it.