5 winning digital marketing strategies to use right now

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Social media platforms and the internet make it easy for motivated real estate agents to use digital marketing to get their businesses in front of thousands of potential clients, but without a concrete digital marketing plan in place, they are missing out on thousands more.

Be yourself: Effective blogging comes from the heart

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Blogging is a great way to market your real estate business, as long as your content is sincere.

Take your professional relationships to the next level

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Maintaining meaningful relationships in the 21st century has become increasingly difficult. If you want to take your professional relationships to the next level, consider these five tips.

Agent safety stays on the minds of many REALTORS®

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Attending open houses, entering vacant properties or traveling to remote residences are among the situations that make real estate agents fear for their safety.

Mortgage basics for investing in a home

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Acting as a guide to mortgages and personal finances isn’t really in the job description for a real estate agent, but it’s a job that’s desperately needed.

Driverless cars likely to steer real estate decisions

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Driverless cars could have substantial impact on real estate, affecting everything from how communities are designed and whether or not people are likely to age in place.

Real estate lessons from Harvey

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Dramatic images from Hurricane Harvey of water up to homes’ rooflines make one wonder if the real estate market in Houston will ever recover.

Women’s Council of REALTORS®: Worth the price of membership

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President Sherri Souza offers insight on why joining the organization is a great return on investment.

Real estate agents can help with Hurricane Harvey relief efforts

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The flooding resulting from the category 4 hurricane that hit South Texas last Friday has caused catastrophic damage. Real estate agents who would like to help those affected by Harvey have a number of options.

Age-restricted communities: Good for clients and REALTORS®?

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Over-55 communities are a niche market to be sure, but older buyers know exactly what they want in a home and community.