Get the most from face-to-face networking

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Despite today’s focus on social media and digital marketing, good old face-to-face networking remains a foundation of business success.

Real estate agents: Get with the (video) program

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Real estate agents who aren’t onboard with the use of video are being left behind, and the excuses that it’s too difficult, takes too much time or is too expensive just won’t fly.

Social media research to help your marketing strategy

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Real estate professionals using social media to market their personal or company brands should take note of the findings of these five recent studies on social media use.

How to boost ROI from Facebook ads

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ROI from Facebook was better than Twitter, YouTube and other popular paid online advertising options. But, while a promising resource for leads and new business, agents are underusing Facebook.

Chime makes a mark in real estate lead generation

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A new product is helping real estate agents improve lead generation and customer relationship management in a mobile-friendly format.

Tips for listing 1,000 homes in the next 10 years

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Real estate agents who want to take the number of listings they acquire to new heights in the coming years should take a listen to a recent edition of Pat Hiban's Real Estate Rockstar Radio show.

Increase engagement with a brand makeover

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Your brand is your calling card. If your customer engagement levels aren't where they used to be, it may be time to give your brand a makeover.

3 ways to market yourself “Don Draper” style

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Don Draper’s character, as a brilliant creative director on the hit TV series Mad Men, might have been based on the advertising world in the 1960s, but what he said still has the power to transform real estate agents’ marketing strategies today.

Write ads that sell your services

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Not only does the content have to intrigue the buyer or seller, it also needs to present you as the smartest choice for your client. Bad grammar and out-of-context phrases could ruin your chances of obtaining a client.