Despite today’s focus on social media and digital marketing, good old face-to-face networking remains a foundation of business success.
ROI from Facebook was better than Twitter, YouTube and other popular paid online advertising options. But, while a promising resource for leads and new business, agents are underusing Facebook.
Real estate agents who want to take the number of listings they acquire to new heights in the coming years should take a listen to a recent edition of Pat Hiban's Real Estate Rockstar Radio show.
Don Draper’s character, as a brilliant creative director on the hit TV series Mad Men, might have been based on the advertising world in the 1960s, but what he said still has the power to transform real estate agents’ marketing strategies today.