For real estate agents, rising home prices mean rising commissions. More inventory on the market means more sales opportunities.
Real estate agents and brokers often worry about the day-to-day operations of their businesses, and legal problems can be among the most stressful and expensive.
Cold-calling may be a good way to get a listing, but it isn't the only way. Yet that is the belief of many real estate agents, who also believe that cold-calling is personal contact.
Don Draper’s character, as a brilliant creative director on the hit TV series Mad Men, might have been based on the advertising world in the 1960s, but what he said still has the power to transform real estate agents’ marketing strategies today.