Scrub your database! Database integrity crucial in real estate and beyond

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Practice database integrity and everyone involved in your real estate transaction wins.

Effective search engine optimization tips for real estate agents

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Turning your website from an online brochure to a business generator means engaging in practices that help boost your website to the top when people search for real estate agents, homes or listings in a particular area.

How to deliver a high-value message to your clients

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During an interview, well-known online marketer Joe Polish said, “You know, there’s only one difference between a dollar bill and a hundred-dollar bill.” That got my attention.

Top metrics to boost your real estate business

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Using the right Google Analytics metrics can help you focus your marketing efforts.

Marketing intelligence: What business leaders need to know

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Marketing intelligence is a series of data-driven strategies and tactics that help to understand the market landscape and make better business decisions.

How to master the concept of big data

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Analytics and what is referred to as “big data” are changing the way real estate professionals, buyers, sellers, developers and financial institutions think about property transactions.

To get a handle on analytics, first understand the data

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Analytics provides real estate agents with the information they need to identify patterns and market trends, better understand changes in market demand, predict seasonal changes and ultimately identify areas that have the largest potential to become hot real estate markets.