With Pokémon Go fever sweeping the nation, businesses are finding ways to capitalize on the phenomenon and the real estate industry could cash in as well. In New York, Citi Habitats’ Mike Schulte believes the real estate industry has the perfect ingredients to attract potential customers using the new augmented reality adventure game app.
In the Nintendo game released July 6, Pokéstops are predetermined real-world locations where players can accumulate important items (i.e., Pokéballs, eggs, and potions) and set up “lure modules,” which are devices that allow users to attract more Pokémon and which can be bought inside the game, according to the article “Gotta close ’em all! How one broker plans to turn ‘Pokemon Go’ into real estate bait” by Will Parker on therealdeal.com. These lures, however, last only 30 minutes, but Schulte figured out how a real estate developer, for example, could have a lure going on all day to attract visitors to a new development project.
“You would need to have an onsite office, where there’s a physical employee that can click purchase every 30 minutes,” Schulte said in the article published July 13.
“It’s a cellphone that will sit on a wall that you keep pressing purchase on. There’s no way yet to automate it to run indefinitely and just bill you,” he said.
Because the real-world locations of Pokéstops and gyms (areas where players can test the skills of their Pokémon against others) are predetermined, businesses that are not near one of these spots are out of luck. However, Schulte said in the article he has been assured by Nintendo that businesses soon will be able to enter into agreements with the game’s developer to register their shops (or real estate holdings) as Pokéstops.
Interestingly, some of the most sought-after Pokémon are not found where one might expect. The short answer to the title of the article “Does New York’s Most Expensive Real Estate Have Better Pokémon?” by John Elliot on mansionglobal.com is: no.
Elliot discovered in a stroll through Manhattan’s Billionaire’s Row that this famous area on West 57th Street contains almost nothing but the game’s most pedestrian Pokémon – an assortment of Voltorbs, Rattatas, Eevees and Pidgeys. He also found only a few places in this ritzy part of the city even have lures attached to them.
Properties adjacent to Central Park, however, produced much more favorable results, especially along the southern end of the park, where, Elliot wrote, “we almost instantly captured a decently powered Growlithe and Shellder, Fire and Water types, respectively, that we had yet to see in the game.”