Women’s Council of REALTORS®: Worth the price of membership

President Sherri Souza offers insight on why joining the organization is a great return on investment.

Real estate agents can help with Hurricane Harvey relief efforts

The flooding resulting from the category 4 hurricane that hit South Texas last Friday has caused catastrophic damage. Real estate agents who would like to help those affected by Harvey have a number of options.

Age-restricted communities: Good for clients and REALTORS®?

Over-55 communities are a niche market to be sure, but older buyers know exactly what they want in a home and community.

Rambo Halpern on his success as “The Bungalow Guy”

Rambo Halpern tagged himself with a slogan that fits his passion for the style of home he loves as a principal broker with Premiere Property Group in Portland, Ore.

Low real estate appraisal? Don’t panic, take action

REALTORS® are always concerned about low real estate appraisals and sometimes lose sleep over the possibility of unfavorable results.

How mortgage brokers can use social media marketing

If you think social media marketing isn’t as relevant or important for mortgage brokers as it is for real estate agents and others in the industry, think again.

Scrub your database! Database integrity crucial in real estate and beyond

Practice database integrity and everyone involved in your real estate transaction wins.

Design a marketing plan to envy with new Digital Resource Guide

Aimed at both seasoned and novice real estate professionals, this comprehensive guide includes traditional and digital marketing ideas on branding, choosing the right marketing strategies for your audience and more.

Effective search engine optimization tips for real estate agents

Turning your website from an online brochure to a business generator means engaging in practices that help boost your website to the top when people search for real estate agents, homes or listings in a particular area.

Catch new clients with useful local content marketing

Local content marketing is a creative and effective way to find potential clients in a particular area.