During an interview, well-known online marketer Joe Polish said, “You know, there’s only one difference between a dollar bill and a hundred-dollar bill.” That got my attention.
As vacation home rental companies like Airbnb.com and HomeAway.com grow in popularity, real estate agents have the opportunity to get in on the short-term rental business.
Marketing intelligence is a series of data-driven strategies and tactics that help to understand the market landscape and make better business decisions.
Analytics and what is referred to as “big data” are changing the way real estate professionals, buyers, sellers, developers and financial institutions think about property transactions.
Although real estate agents have mastered content marketing, there are still areas where they can share their great content with those who may not otherwise see it.
First-time home buyers account for more than half of all future home-buying potential. The more real estate agents know about this demographic, the better they can serve their home-buying needs.