5 winning digital marketing strategies to use right now

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Social media platforms and the internet make it easy for motivated real estate agents to use digital marketing to get their businesses in front of thousands of potential clients, but without a concrete digital marketing plan in place, they are missing out on thousands more.

Be yourself: Effective blogging comes from the heart

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Blogging is a great way to market your real estate business, as long as your content is sincere.

Agent safety stays on the minds of many REALTORS®

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Attending open houses, entering vacant properties or traveling to remote residences are among the situations that make real estate agents fear for their safety.

Flood insurance: Questions arise in the wake of Hurricane Harvey

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With the recent hurricanes slamming the U.S., property owners were caught flat footed and unprepared for rebuilding costs. Worse, many properties damaged by flood waters were not located in designated flood areas, so were never required to possess flood insurance.

Real estate lessons from Harvey

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Dramatic images from Hurricane Harvey of water up to homes’ rooflines make one wonder if the real estate market in Houston will ever recover.

Appraisers on the fate of appraisal management companies

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The AMC model and its impact on the appraisal industry appears to be changing, as some banks announce plans to bring appraisal ordering back in-house.

Housing in Hurricane Harvey’s aftermath

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Real estate agents work to find housing for those displaced by Hurricane Harvey.

Women’s Council of REALTORS®: Worth the price of membership

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President Sherri Souza offers insight on why joining the organization is a great return on investment.

Real estate agents can help with Hurricane Harvey relief efforts

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The flooding resulting from the category 4 hurricane that hit South Texas last Friday has caused catastrophic damage. Real estate agents who would like to help those affected by Harvey have a number of options.

Age-restricted communities: Good for clients and REALTORS®?

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Over-55 communities are a niche market to be sure, but older buyers know exactly what they want in a home and community.