Syncing Google Analytics with your real estate website is an absolute necessity for REALTORS® today.
Analytics provides real estate agents with the information they need to identify patterns and market trends, better understand changes in market demand, predict seasonal changes and ultimately identify areas that have the largest potential to become hot real estate markets.
Appraisal industry experts address whether technology will replace appraisers and other weighty topics. To gain greater insight into these important topics, OnCourse Real Estate interviewed one of the panelists and The Appraisal Foundation's Director of Appraisal Issues.
These trends make it possible for real estate agents and others to target marketing efforts, to the point that potential buyers driving through a community can get welcoming messages or information about properties in that area.