Understanding the first-time home buyer

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First-time home buyers account for more than half of all future home-buying potential. The more real estate agents know about this demographic, the better they can serve their home-buying needs.

Stay ahead of the market curve with predictive analytics

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Knowing future market trends is a big plus for real estate agents. Predictive analytics provides that competitive edge.

Harness the power of Google Analytics

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Syncing Google Analytics with your real estate website is an absolute necessity for REALTORS® today.

Zillow Group courts millennials with new website

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Zillow Group, owner of the consumer real estate mobile- and web-based brands Zillow, Trulia, StreetEasy, HotPads and NakedApartments, launched the new consumer website RealEstate.com on May 2.

To get a handle on analytics, first understand the data

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Analytics provides real estate agents with the information they need to identify patterns and market trends, better understand changes in market demand, predict seasonal changes and ultimately identify areas that have the largest potential to become hot real estate markets.

Always be helping: How to create a delightful sales experience

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Today’s sales gurus are pitching a softer side to selling, making the experience delightful for all involved.

Help your clients lift a low residential appraisal

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Your clients have recently had their home appraised and are shocked at the results. According to the appraiser's report, the value of their home is significantly lower than they were expecting. What do they do now?

Client appreciation, with laughter and giving on the side

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For many in real estate, an annual party to thank clients for their business is the way to go, but Mike McElroy of Center Coast Realty in Chicago, would rather take a January dip in the Chicago River than host one of those affairs.

Outlook good for real estate, sources say

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For real estate agents, rising home prices mean rising commissions. More inventory on the market means more sales opportunities.

Get the most from face-to-face networking

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Despite today’s focus on social media and digital marketing, good old face-to-face networking remains a foundation of business success.