About Tracey Boyd

Tracey Boyd is the real estate editor for OnCourse Learning Corporation. She has been developing content for more than 25 years and resides in Long Island, N.Y.

Handling objection: 5 ways to do it better

Tags: , , , , |

Handling objection is a skill. Honing that skill leads to better negotiations and, most likely, more contracts and closings.

U.S. housing markets trend toward renting versus buying

Tags: , , , , , |

Housing markets in several U.S. cities are moving into rent territory, according to the latest data from a national buy versus rent index.

Online training modernizes real estate learning

Tags: , , , , |

The ultimate goal for online learning is to modernize real estate education without sacrificing quality.

Matt Murphy: Choose the right CRM for your real estate business

Tags: , , , , , |

Chime's chief marketing officer Matt Murphy on what to look for in a customer relationship management software system.

Build an engaged social media audience

Tags: , , , , |

The right social media platform, unique content and posting consistency all lead to an engaged social media audience.

How to deliver a high-value message to your clients

Tags: , , , , , |

During an interview, well-known online marketer Joe Polish said, “You know, there’s only one difference between a dollar bill and a hundred-dollar bill.” That got my attention.

How to find a mentor without really trying

Tags: , , , , |

If you're a newly minted real estate agent, you may be in the market for a mentor, someone to pull you under their wing and get you moving in the right direction. Surprisingly, it may not be that hard to find one.

Agents share tips for riding the short-term rental wave

Tags: , , , , |

As vacation home rental companies like Airbnb.com and HomeAway.com grow in popularity, real estate agents have the opportunity to get in on the short-term rental business.

Top metrics to boost your real estate business

Tags: , , , , , , |

Using the right Google Analytics metrics can help you focus your marketing efforts.

Marketing intelligence: What business leaders need to know

Tags: , , , , |

Marketing intelligence is a series of data-driven strategies and tactics that help to understand the market landscape and make better business decisions.