OnCourse Learning’s director of digital marketing and e-commerce offers 5 tips for successful digital marketing in today’s business world.
Today’s real estate marketing opportunities go beyond face-to-face interactions and traditional print campaigns to include the digital world. Social media platforms and the internet make it easy for motivated real estate agents to use digital marketing to get their businesses in front of thousands of potential clients, but without a concrete digital marketing plan in place, they are missing out on thousands more.
Winning digital marketing strategies
Deidre (Gaudio) Tepper, director of digital marketing and e-commerce for OnCourse Learning, suggested using the five winning marketing strategies outlined below to help build an effective marketing plan.
Winning tip No.1: Know your audience. A key digital marketing strategy for smaller businesses and personal brands is to personalize digital marketing, rather than rely on demographics. This requires testing, everything including colors, language, button sizes, imagery, subject lines and location of the call to action. Take those test results and apply them to segments of your audience.
Winning tip No. 2: Send your audience relevant content. Once you know about the user, send them information that is relevant — deadline reminders, coupon codes, product updates, etc. Be a thought leader in your business, when it comes to blog articles, industry-driven notifications, hot topics and search words.
Winning tip No. 3: Keep your efforts objective-driven. This is a tough one because most product marketers want to overload the user with anything that they possibly could be interested in receiving. If you keep the objective narrow, you’re more likely to convert. If you know your audience, you know what they are interested in and can send them pertinent information. Nurture the users’ experience one objective at a time. If you do more, you’ll overload or annoy them.
Winning tip No. 4: Measure all your efforts. All means of marketing are trackable now — even print — through the use of QR (quick response) codes and custom URLs. Make smart decisions based on numbers, not hunches or because something worked in the past.
Winning tip No. 5: Consistently change what you know. The digital marketing world is constantly evolving and so should your websites, emails, social and search campaigns. Update your campaigns regularly, and stay on top of whether or not they’re still successful.
What digital marketing strategies work for you? Leave a comment below!