How mortgage brokers can use social media marketing

If you think social media marketing isn’t as relevant or important for mortgage brokers as it is for real estate agents and others in the industry, think again.

Scrub your database! Database integrity crucial in real estate and beyond

Practice database integrity and everyone involved in your real estate transaction wins.

Design a marketing plan to envy with new Digital Resource Guide

Aimed at both seasoned and novice real estate professionals, this comprehensive guide includes traditional and digital marketing ideas on branding, choosing the right marketing strategies for your audience and more.

Effective search engine optimization tips for real estate agents

Turning your website from an online brochure to a business generator means engaging in practices that help boost your website to the top when people search for real estate agents, homes or listings in a particular area.

Catch new clients with useful local content marketing

Local content marketing is a creative and effective way to find potential clients in a particular area.

7 ways to spin a housing market slowdown

While it might be easier for real estate agents to stay busy in a brisk market, a slowing or down housing market is no time to let one’s professional marketing lag.

Top 10 issues impacting real estate this year and next

The Counselors of Real Estate, an invitation-only professional association of leading real estate advisors representing more than 50 real estate specialties, has released its annual list of the top 10 issues impacting real estate for 2017 and 2018.

How to choose the best, most powerful hashtags for your posts

If you understand their purpose and learn how to use them, hashtags are a powerful tool to help engage your target audience and increase your brand awareness.

Handling objection: 5 ways to do it better

Handling objection is a skill. Honing that skill leads to better negotiations and, most likely, more contracts and closings.

U.S. housing markets trend toward renting versus buying

Housing markets in several U.S. cities are moving into rent territory, according to the latest data from a national buy versus rent index.