Facebook frenzy: Video shoots, marketing campaigns and more

Why Facebook? The potential is there. Nearly 80% of U.S. adults are Facebook users. Other social media platforms don’t come close.

Study: Referrals are critical to real estate success

A new report examines the agent-to-agent referral, which is a critical component for success in the real estate industry. Among the report’s findings: agent-to-agent close rates are around 50%.

Tips for steering clear of legal issues in 2017

Real estate agents and brokers often worry about the day-to-day operations of their businesses, and legal problems can be among the most stressful and expensive.

Social media research to help your marketing strategy

Real estate professionals using social media to market their personal or company brands should take note of the findings of these five recent studies on social media use.

10 mortgage misconceptions to share with clients in 2017

Educating homebuyers about mortgage misconceptions related to down payments, credit requirements and other issues might ease the process of them applying for a loan – even if a slight uptick in rates occurs in 2017.

How to decide if real estate is the right career for you

Enrolling in an online or brick-and-mortar real estate school could be the first step toward a satisfying career, if you have what it takes to do the job.

Customer service: Tips for blending the old and new

It’s easy to rely on computer-generated analytics when getting to know your customers, but other elements such as learning more about your clients likes and dislikes also contribute to successful customer service.

12 ways to boost your personal brand

Having a great product or service is one thing, but entrepreneurs are discovering they need to sell themselves to their customers, too.

Tips for building a better-performing sales team

Sales teams are the backbone of most businesses, and real estate is no exception. Author Bob Marsh offered some advice to sales leaders on how to make a modern sales team better and more effective.

Millennials will change real estate as we know it

Millennials, born 1981 to 1997, think and act differently about home ownership than their older baby boomer counterparts. Why does it matter? The millennial generation, which in 2017 will be roughly 20 to 36 years old, has become America’s largest living generation.